1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.
2. Information About Our Organization and Website:
This Privacy Statement applies to the consumer facing websites powerstrokediesel.com and mobile.powerstrokediesel.com, and the dealer facing website powerstrokediesel.dealerconnection.com (collectively referenced herein as "Power Stroke® Diesel" site and website). Power Stroke Diesel is administered by Marketing Associates LLC, 777 Woodward Avenue, Suite 500, Detroit, MI 48226, on behalf of Ford Motor Company.
The business purpose of this website is to provide to consumers and dealers product information, incentives, dealer programs and marketing material.
For added convenience, a select set of site features on the consumer website are accessible from web-enabled mobile devices as a mobile-optimized web experience. These site features may be limited in functionality.
3. Personally Identifiable Information We Collect From You:
When you log in, we need to collect credentials in order to verify user identity. After you have signed in, we will not collect any additional personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and email address. If you opt not to provide us with additional personal information you can still access our website, however you will be unable to enroll users into an incentive program and purchase merchandise.
When you visit Power Stroke® Diesel we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and e-mail address. If you opt not to provide us with personal information you can still access our website, however you will be unable to provide a testimonial, receive marketing materials, submit an order request, or receive a brochure.
Our primary goal in collecting personal information from you when you visit Power Stroke® Diesel is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features.
This site may use session "cookies" to collect personally identifiable information in order to verify dealer log in credentials. An explanation of session "cookies" and how they work is included in Section 7 - Methods to Collect Information.
Please keep in mind that if you disclose personally identifiable information or other sensitive data through Power Stroke® Diesel chat room, message board, or other public online forums, this information may be collected and used by others.
4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on Power Stroke® Diesel may be used to:
- Fulfill a site user request (post testimonials, lead generation, send marketing or promotional materials including emails or other information)
- Fulfill and deliver an order for goods or services
- Respond to your comments or requests for information
- Meet a request for or to develop new products or services
- Make the user experience more customer friendly
- Contact you if necessary in the course of processing or shipping an order for products or services
- Generate site analytics that improve our site layout, content, product offerings and services
- Compile user data that is stored in our corporate database and may be used for marketing and other purposes
- Match personal data collected here with data about you that we collect through other sources
- Comply with legal requirements
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:
Power Stroke® Diesel collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.
If you visit a related mobile site, we collect additional non-personal information which may include the type/model of the mobile device viewing the site and the mobile device's service provider.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits and peak site usage times, and to perform site clickthrough analysis and site layout re-design.
We may use session and persistent "cookies," session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 - Methods to Collect Information.
6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on Power Stroke® Diesel may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
- Make the user experience more customer friendly
Power Stroke® Diesel utilizes non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally
- May involve the use of a third-party vendor acting on behalf of Power Stroke® Diesel
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
- Third-party vendors with which Ford has entered into contracts to perform site analytics and which are provided aggregate information covered by this privacy statement are to use that information only to perform those services, and they may not share or resell this information
7. Methods We Use to Collect Information
A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.
A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, c) you manually remove them. Most browsers can be configured to not accept cookies, however, this may prevent you from having access to some site functions or features.
This site may use a third-party click tracking analytics tool (such as DART, Omniture tags and Google Analytics) to capture click through statistics.
Power Stroke® Diesel may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader¿s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.
When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
8. Sharing Your Information
Power Stroke® Diesel does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.
Personal information that you provide to us in the course of using our site features or requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.
We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Personal information that consumers provide to Power Stroke Diesel may be shared with our authorized dealers. This is necessary, such as, in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business]. The dealer is not restricted by Power Stroke Diesel in their use of your data.
Vendors, contractors or partners of Power Stroke® Diesel who have access to your personal information in connection with providing services for Power Stroke® Diesel are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Power Stroke® Diesel.
Site metrics for Power Stroke® Diesel may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
Power Stroke® Diesel will disclose your personal information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site;(b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or(c) act under exigent circumstances to protect the personal safety of users of Ford Motor Companyor affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.
9. Access To and Control Over the Use of Your Information
To correct or update your personal information please contact Program Headquarters by Phone (877-280-8094) or email (PowerStrokeDiesel@fordprogramhq.com) Power Stroke Diesel will use reasonable efforts to correct any factual inaccuracies in your information.
The scope of access available for this request is for information stored in the database that holds the data for Power Stroke Diesel. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
10. Security of Your Information
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.
When you send personal information, such as credit card numbers or telephone numbers, to Power Stroke® Diesel we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Vendors, contractors or partners of Power Stroke® Diesel who have access to your personal information in connection with providing services for Power Stroke® Diesel are required to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for Power Stroke® Diesel.
11. Consent to Processing
By visiting this site and by providing your personally identifiable information
to us, you understand and consent to the collection, use, processing, transfer,
and disclosure of your personally identifiable and
non-personally identifiable information globally — including to the United States — in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.
12. Links to Other Sites
Power Stroke® Diesel provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. Power Stroke® Diesel is not responsible for the privacy statements, content or data handling practices on other websites.
13. Children's Privacy
Power Stroke® Diesel does not knowingly intend to collect personal information from children under 13 years of age.
If a child has provided us with personal information a parent or guardian of that child may contact us at Program Headquarters by Phone (877-280-8094) or email (PowerStrokeDiesel@fordprogramhq.com) if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for Power Stroke® Diesel.
14. Contacting Us
If you have any questions, comments or concerns about this online privacy statement for Power Stroke Diesel privacy practices, or have any questions regarding the contents of this website please contact us at 877-280-8094 or PowerStrokeDiesel@fordprogramhq.com during the business hours of Monday through Friday from 9 am to 7pm est.
Power Stroke® Diesel is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. Power Stroke® Diesel will be happy to respond to your questions and comments.
15. Privacy Statement Effective Date and Revision Days
Occasionally we may update the privacy statement for Power Stroke® Diesel in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is November 12, 2012.